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1. Introduction to financial services marketing
- Dr. Tina Harrison
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2. Understanding financial services consumers and behavior
- Dr. Tina Harrison
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3. Customer management in financial services
- Ms. Liz Machtynger
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4. Switching banks: gone but not forgotten
- Dr. Ron Garland
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5. Financial services distribution
- Prof. James Devlin
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6. Internet banking
- Ms. Kathryn Waite
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7. Product management and product elimination
- Dr. David Harness
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8. Bundling in banking - strategy to increase profits
- Mr. Martin Koderisch
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9. Pricing determinants and decisions in financial services
- Dr. Hooman Estelami
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10. Communicating and promoting financial services
- Mr. Steve Manton
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11. Protecting the bottom-line in a downturn
- Dr. Dirk Schmidt-Gallas
Printable Handouts
Navigable Slide Index
- Introduction
- Aims of the talk
- Role and contribution of financial services
- Economic development
- Social and financial welfare
- Lifetime income smoothing and risk management
- Financial inclusion/exclusion
- Overview of key trends and challenges
- External drivers of change
- Regulation
- Drivers of change: technology
- Technological developments
- Drivers of change: economic environment
- Drivers of change: social trends
- General competitive trends
- Strategic responses
- From customer acquisition to retention
- Demutualisation
- From specialisation to generalisation
- Trend towards product bundling
- Arms length distribution
- Trend towards charging
- Summary
- References
Topics Covered
- Role and contribution of the financial services sector
- Key trends and challenges |Drivers of change
- Regulations
- Technological developments
- General competitive trends
- Strategic responses
- From customer acquisition to retention
- Demutualization
- From specialization to generalization
- Trend towards product bundling
- Arms length distribution
- Trend towards charging
Links
Series:
Categories:
Talk Citation
Harrison, T. (2008, October 7). Introduction to financial services marketing [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved February 10, 2025, from https://doi.org/10.69645/FQRS6148.Export Citation (RIS)
Publication History
Introduction to financial services marketing
Published on October 7, 2008
39 min