Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
- View the Talks
-
1. The distinctive nature of sport marketing
- Prof. Simon Chadwick
- Archived Lectures *These may not cover the latest advances in the field
-
2. Attracting and retaining sports fans
- Dr. Ben Shields
- Prof. Irving Rein
-
3. Creating and managing sport teams' brands
- Prof. Andre Richelieu
-
4. Sport and the international marketing environment
- Mr. Paul Kitchin
-
5. Marketing major events
- Dr. Dave Arthur
-
6. Strategy in sponsorship - the basis for creativity
- Mr. Shaun Whatling
-
7. The brand game: Club vs Country
- Mr. Ed Coan
-
8. Future of sports marketing: trends, challenges, solutions
- Mr. Gareth Moore
-
9. Marketing major sports venues - the Amsterdam ArenA case
- Dr. Andrea Santini
-
10. Creative sport marketing communications - the case of Atletico de Madrid
- Mr. German Robles Gonzales
Printable Handouts
Navigable Slide Index
- Introduction (1)
- Introduction (2)
- Aims
- The organisational field
- Sports organisations
- Highbury stadium of Arsenal football club (1)
- Highbury stadium of Arsenal football club (2)
- Emirates stadium (1)
- Emirates stadium (2)
- Sport governing bodies and sport manufacturers
- Sports customers
- Non-sporting organisations
- Global trends: drivers
- Australian football and global trends (1)
- Australian football and global trends (2)
- Marketing in the international environment
- Step 1: establish mission
- Step 2: market selection
- Political factors
- Economic factors
- 2007 rugby world cup
- Socio-cultural factors
- Experience (1)
- Experience (2)
- Technological factors
- Competitive environment
- Competitive environment: Australia
- Step 3: select mode of entry
- Licensing
- Exporting
- Joint ventures and alliances
- Step 4: market expansion
- Positioning and segmentation
- Localising strategy
- Leveraging networks
- Step 5: rationalisation and evaluation
- Issues with gobal strategies
- Can we be international by staying at home?
- Implications for marketers
- Recommendations
- Summary
- Conclusion
- References
Topics Covered
- Sport and the international marketing environment
- Competitive domestic markets and global trends
- Market selection and market development
- Rationalization and evaluation
- Issues with globalization
Talk Citation
Kitchin, P. (2008, May 22). Sport and the international marketing environment [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved May 8, 2024, from https://hstalks.com/bm/728/.Export Citation (RIS)