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1. Introduction
2. Aims of the talk
3. Scale of sport
4. Consider football
5. Why has sport marketing emerged?
6. Definition of sport marketing
7. Characteristics of sport marketing (1)
8. Characteristics of sport marketing (2)
9. Characteristics of sport marketing (3)
10. Direct sport marketing domain
11. Indirect sport marketing domain
12. What does sport marketing entail? (1)
13. What does sport marketing entail? (2)
14. What does sport marketing entail? (3)
15. What does sport marketing entail? (4)
16. Challenges (1)
17. Challenges (2)
18. Is sport marketing good or bad?
19. Conclusions
20. Appendix

Topics Covered

• The scale and nature of sport
• The need and definition of sport marketing
• The direct and indirect sport marketing domains
• The scope of sport marketing
• The challenges facing sport marketers
• Arguments for and against sport marketing

Links

Series:

• Sport Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 22, 2008
• Archived on May 28, 2025