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Interactions between sales and marketing

Published on November 28, 2024   7 min

A selection of talks on Marketing & Sales

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0:00
Hello. My name is Ken Le Meunier-FitzHugh. In today's talk we're going to look at the interactions between sales and marketing.
0:10
Sales and marketing have had an interesting history, and in this talk we're going to discuss some of the issues around it. Why should we consider sales and marketing interactions? What's the issues with the sales and market interaction, and the strategies that can facilitate sales and marketing cooperation?
0:32
It has been found that sales and marketing functions do not always align their activities due to different working practices and objectives. However, they can improve their working relationship if they collaborate over various marketing and customer acquisition processes, such as developing the sales funnel and the value proposition, sharing market intelligence, and planning new product launches. Improving sales and marketing collaboration has been found to deliver benefits in terms of higher sales and more effective marketing activities.
1:08
So, why consider sales and marketing interaction? The development of cohesive customer solutions require cross-functional collaboration between marketing and sales functions. It is proposed that for all the internal cross-functional relationships, the one between sales and marketing functions has the most impact on the bottom line. When these two organisational functions are operating correctly, they can identify and advance potential customers from awareness to purchase, develop a market focused value proposition, and launch new products effectively to generate additional revenue and meet organisational goals.

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