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0:00
Welcome back to the
four-part mini-series:
From P's to E's, where
we are diving into how
the marketing mix
known as the four P's
has transitioned to the
E's of marketing today.
In part three of the series,
we discussed how
place, the third P,
transitioned to the
third E, every place.
Today, we will explore
how the fourth P,
promotion, has shifted to
the fourth E, evangelism.
0:35
My name is Dr. Dionne L. Boyd,
aka, Dr. B,
aka, The Money Chick.
I'm a global professor,
curriculum writer,
and course developer
for over 40 classes in
higher education in the
areas of marketing,
business, entrepreneurship,
fashion, and consumer behavior.
I am also the CEO of Image
Architects and Management,
a global marketing agency
specializing in luxury and
experiential marketing,
creating highly
elevated and curated
experiences and events for
luxury retail companies,
brands, businesses,
and professionals.
My clients include
Neiman Marcus and
InterContinental Buckhead
Atlanta, just to name a few.
My company also offers
education consulting,
curriculum writing, course
development, workshops,
and more to universities and
educational programs
across the globe,
such as Polimoda in
Florence, Italy,
LIM College in New York City,
Southern New Hampshire
University, and SCAD Atlanta.
You may learn more
about my agency
by simply visiting
the link below.
Feel free to also connect
with me on LinkedIn.
Now let's get started
on part four,
and the final part
of this series.
The fourth P is promotion.
