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0:00
Hello everyone and
welcome to my lecture,
Changing Paradigm for Data,
Economy and Ownership
in the Digital Era.
My name is Tanya Zhelezniak.
I am from Israel.
0:14
I have more than 20
years experience
as a software engineer
in the field,
filling different roles
as a system analyst,
project manager and team lead.
I have degrees in
Computer Science,
Digital Strategy and
Marketing Communications.
I have a business in
digital marketing consulting
and business strategy.
I'm also a passionate educator,
entrepreneur and
community builder.
0:40
We are living in times when
disruptive technologies are
constantly changing many fields.
A good example of such
technology which has
great potential but can have
a highly disruptive
effect is blockchain.
So let's examine how
usage of blockchain
and cryptocurrencies
technologies shifts
our understanding of
such concepts as data
economy and ownership.
The lecture will be organized
in the following sections:
the first introduces you
to the concept of
digital economy;
the second section examines
blockchain technology
implementation
in the digital economy;
the third will present
two different use-cases
of blockchain technology
usage for digital economy.
In the final section
we will summarize
the conclusions and I will
provide you with
some key takeaways.
1:32
Now let's get to it.
The most important thing we
are going to talk about in
this lecture is the digital
economy transformation.
For the last decades we're
constantly adopting
new technologies.
The global economy adopts
digital technology
to revolutionize
services or businesses and
moves from traditional
towards digital economy.
Let's explore these
two concepts.
In the traditional economy
clients use technology
but don't actually own
their data and activities.
Organizations are responsible
for the management
of all processes through
technological tools
while being mediators between
clients and services.
Digital transformation
of processes is
an underlying purpose
of the digital economy
which provides an
opportunity for clients to
be active and equal
participants.
One of the biggest
auditing and risk
assessment companies,
Deloitte defines:
"The digital economy
is the economic activity
that results from billions of
everyday online connections
among people,
businesses, devices.
The backbone of digital
economy is hyperconnectivity
which means growing
interconnectedness
of people, organizations
and machines
that results from internet
mobile technology
and the Internet of things."
