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0:04
Let's see how a big
company such as Walmart
harnessed blockchain technology
for building trusted
relationships
with their customers
by providing
transparent and
sustainable solutions
in the entire ecosystem.
For doing that, I will use
the Simon Sinek
Golden Circle concept
with three main questions:
why they did it?;
how they did it?;
and what they have achieved?
Why they did it.
Trying to control each stage in
the distributed
supply chain process
is a very difficult
and inefficient task.
Which brought the company and
the whole market to
the situation of
food contamination
scandals worldwide
and losing trust
of the customers.
How they did it.
The company decided to
change the approach,
and distribute the control
over the process to
its participants by giving them
ownership on their
work and data,
making it transparent and
accessible for everybody,
including customers.
For this mission, they chose
IBM's blockchain solution
based on Hyperledger Fabric.
What did they want to achieve
by making this change?
They wanted to reduce time
for tracking products,
gain greater
transparency promotion,
build trust with the public,
increase safety, reduce waste
and energy of the
entire ecosystem.
1:31
In the supply chain ecosystem,
there are many participants
which come from private
and public sectors.
So how do we build relationships
between customers,
retailers,
manufacturers, farmers,
and suppliers on the one
hand and regulation,
law, health care, and
even academy organizations
on the other hand?
