Distribution strategy with product life cycle (PLC) moving to maturity stage from growth

I am Shahid Zaki, ex-CEO of Philips, Pakistan. I'm going to talk to you about distribution strategy, considering taking into account the product lifecycle because things keep on changing as the product moves from introduction, growth, maturity, and so on. So I will be speaking about what Phillips did in various stages of the strategy.

Let me give you a summary of what I'm going to talk about. I will give you a brief background of what products Phillips was handling. Then, I will talk about intensity of distribution for those category of products, the strategy which is generally adopted. Then as we move on, I will briefly again give you a view into what was happening from infant to growth stage of the product lifecycle. Next, when it started entering the maturity stage, then the competition started building up. And then you see the application of models like JIT, Just in Time. So these models are now frequently being used but what I will do is I will explain to you, through a map of what JIT inventory management is about. Next, the impact of depending on demand, the inventory can deplete faster or slower depending upon recession in the market. So the various issues we came across as the market move to maturity state. So what were the issues? I will pose certain questions to you as a consultant and you have to figure out those answers and then I will do a conclusion.