Please wait while the transcript is being prepared...
0:00
My name's Keith Pond.
I'm a director of EOCCS at EFMD,
that is an online
course certification
system looking at
online learning.
I'm a lifelong early adopter of
technology and brought
aspects of this into
my personal life
as an academic and
now an advisor on business
school online quality.
0:28
In this talk, I ask
some key questions,
how can higher educational
institutions benefit from
digital transformation while at
the same time keeping their
quintessential nature?
Universities and
other higher educational
institutions have had to
innovate their model
of education based
on the impact of
digital transformation.
How will this affect the
skills and techniques
required by both
students and academics?
But it's not all about
digital disruption.
There's also social change,
regulatory and economic
pressures that
affect universities
now and in the future.
In this talk, I'll
attempt to analyze
the strategic situation
facing higher education,
focusing mainly on
business schools.
I will explore key aspects of
change that will be
encountered and offer
a case study from Spain of
a disruptive business
school that has
been disrupting since 2006.
1:28
Many business
schools teach about
business disruption caused by
the rise of online shopping,
streaming services,
video calling,
cloud computing and so on.
Big tech names now dominate
our online experiences.
Amazon, Google, Microsoft, eBay,
Netflix to the detriment
of businesses with
a legacy investment in
physical stores and outlets,
business strategy
teaches us that
key external factors hashed
out factors which include
not only technology but
also social changes,
such as the acceptance
of technology,
the desire for flexibility and
demand for 24/7
access to services.
These factors have
a profound effect
on businesses that
are slow to change,
or in some cases,
those that completely miss
the looming threats
on the horizon.
But what about business schools
themselves and the
universities that host them?
Are they potential victims
of the theories they teach?
Business schools
are a good focus,
as they often have the most
students of any faculty,
and their mission
is often to attract
the most diverse and
international range
of students and staff.
Note, however,
that technology is
not the only disrupting factor.
It facilitates much, but
we must not lose sight
of the other human factors
that could change.
In this talk, I simplify
