Extended-form Case Study

Days for Girls: a case study in intuitive intelligence

Published on December 31, 2019   15 min

Other Talks in the Series: Intuitive Intelligence in Business

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Hi, my name is Chipo Chikomo and I am a social entrepreneur. I'm also the Director for Days For Girls, Zimbabwe branch, and I am a founding member for Nhanga Trust. Nhanga is a Shona word which means a female bedroom here in Zimbabwe. So what we do, we manufacture female hygiene products. Products that are used by women and girls during their menstruation or for postpartum care, or for any other reasons that they might seem fit to use them. I'm so excited to be part of this talk and I'll be sharing on how I have used the value of intuitive intelligence in business.
The intuitive mind is a sacred gift and rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift. We want things that makes sense to us, things that are rational. Ever since we started growing up, the developmental stages that we have gone through, they makes sense when you have got something that you're following, something that has been said it's normal. Something that is rational when we are thinking of it. In terms of business, it actually makes more sense that we are more inclined to look at things or selling businesses in a way that makes sense to us here in Zimbabwe, where we are told that your baby is supposed to eat porridge at this time, your baby supposed to sit, maybe from this month to that month. We even have apps that we have downloaded that make it more rational to us. Is this the norm that from birth you're just bombarded with what is normal and what is not?

Days for Girls: a case study in intuitive intelligence

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