Extended-form Case Study

Anaya Honey: a story of sweet success

Published on May 30, 2019   22 min
0:00
Hello. My name is Kudakwashe Makuzwa. I'm an entrepreneur from Zimbabwe, which is a small country in Africa.
0:10
I'm the Founder and Executive Director of Anaya Honey. At Anaya Honey, we process natural honey collected from over 300 small-scale rural beekeepers and we are also beekeepers, ourselves. So, what we do is that we take the honey in its raw form, we extract it, we strain it, and then we bottle it and sell it through retailers. I'm going to talk about intuitive intelligence in business, in particular, entrepreneurship and how discovering its power and tapping into it has been my secret key to successfully launching my company and staying in business.
0:48
Starting a business, and let alone staying in business, is a mammoth task especially when operating in a developing country, like Zimbabwe, which is characterized by economic instability. I'm sure the environment or the operating environment for a country like Zimbabwe can be best described as a VUCA environment, whereby it's highly volatile, it's uncertain, it's complex, and it's very ambiguous. Currently, Zimbabwe is rated at 128 out of 144 for economies according to the World Economic Forum's competitiveness report of 2017. So, one can only imagine the extent of difficulty faced by businesses.
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Anaya Honey: a story of sweet success

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