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Teaching business studies in the visual era

Published on June 29, 2017   32 min

Other Talks in the Series: Hot Topics

Hi, I'm David Roberts. I'm a senior lecturer in business studies at Loughborough University in the United Kingdom. What I'm going to be talking about today is the use of images in teaching business studies courses.
The aims and outcomes of what we're going to be talking about today is to discuss a gulf that has become apparent between, on the one hand, how we teach, and on the other, how we learn. And that may seem a bit surprising to start with. This talk is going to be about how we use something called multimedia learning to bridge that gap.
There are three sections to this talk. In the first part, I want to talk about something that's been called the pictorial turn. And it refers to a stage of evolution in human development. In the second part of the talk, I'm going to talk about how this factors into the idea of pedagogy and best practice in teaching. And it's going to introduce an experimental new model that actually rests on much more familiar foundations. The third part of the talk is about the evidence that we got from testing this method of teaching. And it really is quite surprising, but also to be expected.