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              Printable Handouts
Navigable Slide Index
Topics Covered
- Tesco's challenges in 1992
- How Tesco achieved its growth
- customer insights from the loyalty schemes
- Tesco's pricing strategy
Talk Citation
Stone, M. (2009, February 25). How Tesco used its clubcard programme to revive its brand and become a market leader [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 31, 2025, from https://doi.org/10.69645/OHEQ5847.Export Citation (RIS)
Publication History
- Published on February 25, 2009
                
                  
                    
                    Extended-form Case Study
                  
                
                
              
            How Tesco used its clubcard programme to revive its brand and become a market leader
                  Published on February 25, 2009
                  
                    
                      
                        
                      
                    
                  
                  
                    12 min
                
              
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