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Accessible tourism – the missed opportunity!

Published on November 30, 2015   26 min
0:00
Welcome to this talk on "Accessible Tourism, The Missed Opportunity." I'm going to be talking about why you can't afford to ignore this subject. My name is Jennifer Littman. I have been involved in this area of inclusion in tourism for over 25 years, and specifically over the last 12 with an organization called Tourism for All which specialized in making tourism accessible to people with disabilities and impairments.
0:31
So this presentation will cover the reasons why this is an underserved market, and that is a carrot, that is a reason to get in there because there is business to be made. Secondly, there is a stick here. Most countries now have disability discrimination legislation and we're going to take a look at that. And lastly, the most important part, perhaps, how to get your share of this massive, growing market.
0:59
Tourism for All is a charity in the UK, and there are many organizations around the world who work together to raise standards on access to tourism. We work for a world-class tourism experience for everyone.
1:17
So let's come to those carrots.
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Accessible tourism – the missed opportunity!

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