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0:00
My name's Robert Baldry.
And I'm director
of Seabrook Marketing,
a specialist tourism
and hospitality
marketing consultancy.
I have a background in hotels,
a background in attractions,
and across the tourism markets.
And I've been advising hotels
and tourism businesses now
for about 10 years
on tourism marketing issues.
So the title of the talk is,
"Understanding the Current
Trends in Worldwide Tourism."
0:29
I'm gonna look at
why tourism is important.
I'm gonna look at some
emerging trends in markets,
the ever-changing
customer preferences,
and highlight
some of the challenges
that are facing the
tourism industry at the moment.
0:46
So firstly, I'm gonna look at
why is tourism important.
And the biggest factor here
is the economics
of the tourism industry.
Tourism
is a major worldwide export,
and governments
generally like tourism.
It's a massive contribution
to the balance of payments.
It's a major worldwide
export industry.
1:09
So if we look at the figures
for global tourism,
they're really
quite astonishing.
Tourism is the fourth
largest global export.
By 2014, $1.5 trillion worth
is generated from
travel and tourism.
That's about
$4 billion per day.
And across the globe,
there's over a billion
international passengers
every year.
It's growing massively.
The forecast is that by 2030,
it'll grow by another 65 percent
to 1.8 billion
international passengers.
Now, you add on to that the five
or six billion domestic tourists
that are traveling globally,
and you realize what size
or scale the industry really is.
It's actually 30 percent
of the worldwide exports
in terms of services,
and 6 percent of overall
global exports is tourism.
Tourism is the fourth largest
after fuels, chemicals,
and food.
And in many
developing countries,
it's actually the first,
it's their top export,
which is significantly
supporting regional development
around the globe.
The UNWTO forecast says
that it's gonna grow
by 3.3 percent every year
up to 2030.
