• View the Talks
• 72 min
  1. Consumer behavior: why we buy

  • Prof. Michael R. Solomon
• 26 min
  2. Aesthetics and consumption

  • Prof. Annamma Joy
• 45 min
  3. Transformative consumer research

  • Dr. Ekant Veer
• 55 min
  4. Public policy and marketing research and practice

  • Prof. Ronald P. Hill
• 32 min
  5. Please touch: how your sense of touch can influence marketing decisions

  • Dr. Joann Peck
• 33 min
  6. Learning & memory

  • Dr. Carolyn Costley
• 17 min
  7. Neuromarketing and consumer neuroscience

  • Prof. Martin Reimann
• 50 min
  8. Motivation and self-concept

  • Prof. Judy Zaichkowsky
• 47 min
  9. Organizational buying

  • Prof. Greg W. Marshall
• 42 min
  10. Affective decision-making

  • Prof. Rebekah Russell-Bennett
• 38 min
  11. Gender and consumption

  • Prof. Linda Scott
• 46 min
  12. Personality and psychographics

  • Dr. Namita Bhatnagar
• 24 min
  13. Social values and cross-cultural factors in consumer behavior

  • Prof. Lynn R. Kahle
• 43 min
  14. Why we buy; shopping and the purchasing environment

  • Prof. Vincent-Wayne Mitchell
• 57 min
  15. Word-of-mouth communication and opinion leadership

  • Prof. Allan J. Kimmel
• 31 min
  16. Social media and consumer behavior

  • Dr. Tracy Tuten
• 39 min
  17. Subcultures and socialization

  • Prof. Lisa Peñaloza
• 43 min
  18. Why we buy? Culture as a buying motivator

  • Prof. Søren Askegaard
• 24 min
  19. Why people buy fashion

  • Prof. Efrat Tseëlon
  • Dr. Maria Graça Guedes

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Why learn about memory?
3. Interesting things I’ve learned about “memory”
4. What is memory?
5. Memory ins and outs
6. There’s a memory path for each sense
7. Remembering requires availability & accessibility
8. Remembering something best
9. Associative network of memory store
10. The "JEANS" memory network example
11. Memory and decision making
12. Choosing where to eat
13. System 1 and system 2
14. Humour can make a message memorable
15. Music is memorable
16. A remembered advertising jingle
17. Read the stories
18. False memories
19. Walking through doorways causes forgetting
20. What is learning?
21. Learning theories
22. Learning ‘tricks’ to improve memory
23. Derive your own learning tips
24. Memory and learning
25. References (1)
26. References (2)

Topics Covered

• Memory ins and outs
• Memory path for each sense
• Remembering (availability & accessibility)
• Associative network of memory store
• The "JEANS" memory network example
• Memory and decision making
• False memories
• Forgetting
• Learning theories and tricks
• Memory and learning

Links

Series:

• Why We Buy: Understanding Consumer Behavior

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 1, 2014