• View the Talks
• 72 min
  1. Consumer behavior: why we buy

  • Prof. Michael R. Solomon
• 26 min
  2. Aesthetics and consumption

  • Prof. Annamma Joy
• 45 min
  3. Transformative consumer research

  • Dr. Ekant Veer
• 55 min
  4. Public policy and marketing research and practice

  • Prof. Ronald P. Hill
• 32 min
  5. Please touch: how your sense of touch can influence marketing decisions

  • Dr. Joann Peck
• 33 min
  6. Learning & memory

  • Dr. Carolyn Costley
• 17 min
  7. Neuromarketing and consumer neuroscience

  • Prof. Martin Reimann
• 50 min
  8. Motivation and self-concept

  • Prof. Judy Zaichkowsky
• 47 min
  9. Organizational buying

  • Prof. Greg W. Marshall
• 42 min
  10. Affective decision-making

  • Prof. Rebekah Russell-Bennett
• 38 min
  11. Gender and consumption

  • Prof. Linda Scott
• 46 min
  12. Personality and psychographics

  • Dr. Namita Bhatnagar
• 24 min
  13. Social values and cross-cultural factors in consumer behavior

  • Prof. Lynn R. Kahle
• 43 min
  14. Why we buy; shopping and the purchasing environment

  • Prof. Vincent-Wayne Mitchell
• 57 min
  15. Word-of-mouth communication and opinion leadership

  • Prof. Allan J. Kimmel
• 31 min
  16. Social media and consumer behavior

  • Dr. Tracy Tuten
• 39 min
  17. Subcultures and socialization

  • Prof. Lisa Peñaloza
• 43 min
  18. Why we buy? Culture as a buying motivator

  • Prof. Søren Askegaard
• 24 min
  19. Why people buy fashion

  • Prof. Efrat Tseëlon
  • Dr. Maria Graça Guedes

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Definitions
3. Evolutions of subcultures
4. The definition of subculture
5. Ranchers consist of a subculture in the US
6. Examples of subcultures in various nations
7. How do subcultures begin?
8. Socialization
9. Subcultural identity
10. Subcultural community
11. Late 20th century usage for consumption groups
12. Subcultures in consumption and markets
13. Subculture or market segment?
14. Baby booms and market booms
15. Market trajectory in the US Latino subculture
16. Social dynamics leading to consumer subculture
17. Terms Latinos in the US use to express identity
18. Less than half of Latinos in the US are immigrants
19. The Latino community is very diverse
20. Young, dispersed, with buying power
21. Discovering the Latino subculture as a market
22. Marketing ethical considerations
23. Community rewards and challenges
24. Social fragmentation and market specialization
25. Are you Apple? & Future considerations
26. References (1)
27. References (2)

Topics Covered

• Definition of culture
• Evolution of subcultures
• Examples
• Socialization
• Subcultural identity
• Subcultural community
• Consumer and market subcultures
• Teenagers
• Latinos in the U.S.: social dynamics
• Identity terminology
• Key statistics
• Market trajectory
• Community challenges
• Conclusion
• Social fragmentation and market specialization
• Apple
• References

Links

Series:

• Why We Buy: Understanding Consumer Behavior

Categories:

• Global Business Management
• Marketing & Sales

Bite-size Case Studies:

• Apple: from subculture to cultural dominance

Talk Citation

Publication History

• Published on September 2, 2013