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Apple: from subculture to cultural dominance

Published on January 31, 2018 Originally recorded 2013   4 min
0:04
The definition of subculture refers to a distinct way of life and a sensibility. And you also see this subculture situated within a larger group. Subculture consists of shared cultural symbols and language, traditions and ritual practices. So we can think of meals in the holidays, the Jewish Seder for example. We can also talk about material forms of culture, things like music, dress, houses, decor. And also important to note are the beliefs, values, and priorities of this subgroup. So in summary then, the definition of subculture refers to a collective human endeavor that is expressed among members of a group in relation to others. It also captures a cumulative changes over time and is very adaptive to geography, different economic systems, and also, to technology.
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Apple: from subculture to cultural dominance

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