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1. Introduction
2. Definitions
3. Evolutions of subcultures
4. The definition of subculture
5. Ranchers consist of a subculture in the US
6. Examples of subcultures in various nations
7. How do subcultures begin?
8. Socialization
9. Subcultural identity
10. Subcultural community
11. Late 20th century usage for consumption groups
12. Subcultures in consumption and markets
13. Subculture or market segment?
14. Baby booms and market booms
15. Market trajectory in the US Latino subculture
16. Social dynamics leading to consumer subculture
17. Terms Latinos in the US use to express identity
18. Less than half of Latinos in the US are immigrants
19. The Latino community is very diverse
20. Young, dispersed, with buying power
21. Discovering the Latino subculture as a market
22. Marketing ethical considerations
23. Community rewards and challenges
24. Social fragmentation and market specialization
25. Are you Apple? & Future considerations
26. References (1)
27. References (2)

Topics Covered

• Definition of culture
• Evolution of subcultures
• Examples
• Socialization
• Subcultural identity
• Subcultural community
• Consumer and market subcultures
• Teenagers
• Latinos in the U.S.: social dynamics
• Identity terminology
• Key statistics
• Market trajectory
• Community challenges
• Conclusion
• Social fragmentation and market specialization
• Apple
• References

Links

Series:

• Why We Buy: Understanding Consumer Behavior

Categories:

• Global Business Management
• Marketing & Sales

Bite-size Case Studies:

• Apple: from subculture to cultural dominance

Talk Citation

Publication History

• Published on September 2, 2013