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Printable Handouts
Navigable Slide Index
- Introduction
- Objectives
- Breaking down social media
- Social media defined
- Key web 2.0 principles
- The social context
- The zones of social media
- Social media marketing defined
- Exemplar vehicles
- How do consumers behave online?
- A day in a social life
- What is a digital, social life like?
- Understanding social segments
- What motivates social media participation
- Social technographics
- The decision making process
- Summary
- Thank you
This material is restricted to subscribers.
Topics Covered
- Understand what is social media and the zones of social media
- Social media definition
- Zones of social media
- Know consumer motives for using social media
- Consumer behavior online
- Motivations for consumers to use social media
- Reflect on how consumers use social media
- Social media participation
- Social technographics
- Understand the decision-making process and how social media can influence that process
Talk Citation
Tuten, T. (2013, August 26). Social media and consumer behavior [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 6, 2024, from https://doi.org/10.69645/UVHE4764.Export Citation (RIS)