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Printable Handouts
Navigable Slide Index
- Introduction
- Overview
- Personality
- Freudian theory
- Motivational research
- Motivational research and consumption motives
- Pros and cons of motivational research
- Neo-freudian theorists
- Trait theory
- Problems and promise of trait theory
- Brand personality
- What is brand personality?
- Considering brands in human terms
- Imparting personalities to brands
- The importance of brand personality
- Brand personality dimensions
- Lifestyles: how we live our lives and who we are
- Lifestyles and consumption patterns
- Contextualized consumption styles
- Occupation and consumption constellation
- Usefulness of a lifestyle marketing perspective
- Psychographics (1)
- Psychographics (2)
- Psychographic analysis – luxury car market
- Several forms of psychographic analyses
- AIOs
- Lifestyle dimensions
- Uses of psychographic segmentation
- Psychographic analysis in action
- The VALS framework
- VALS profiles
- Geodemographic segmentation
- Food cultures
- European food cultures
- Behavioral targeting
- Behavioral targeting in financial institutions
- In summary
- Thank you
This material is restricted to subscribers.
Topics Covered
- Personality research
- Freudian theory
- Motivational research and consumption motives
- Neo-Freudian theories
- Trait theory
- Brand personality
- Animism and anthropomorphization
- Lifestyles and consumption patterns
- Lifestyle marketing perspective
- Psychographic analysis
- AIO dimensions
- VALS framework
- Geodemographic segmentation
- Food cultures
- Behavioral targeting
Talk Citation
Bhatnagar, N. (2013, August 26). Personality and psychographics [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 11, 2024, from https://doi.org/10.69645/DLPN1067.Export Citation (RIS)