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Navigable Slide Index

1. Introduction
2. Speaker's background
3. Key topics for coverage
4. What a business market is
5. The business marketplace
6. NAICS
7. Business versus consumer markets (1)
8. Business versus consumer markets (2)
9. Organizational buying situations
10. Typical buy class framework
11. Buying centers
12. Typical buying center participants
13. Roles within the buying center
14. Purchase decision making
15. Technology and organizational buying
16. Concluding remarks

Topics Covered

• The business marketplace
• NAICS
• Business versus consumer markets
• Organizational buying situations
• Typical buy class framework
• Buying centers: participants and roles -Purchase decision making
• Technology and organizational buying

Links

Series:

• Why We Buy: Understanding Consumer Behavior

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on August 26, 2013