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Prof. Greg W. Marshall Rollins College, USA1 Talk
Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at the Crummer Graduate School of Business at Rollins College and also Academic Director for the Executive DBA Program. Prof. Marshall’s managerial industry experience includes 13 years with companies such as Warner Lambert, Mennen, and Target Corporation. He... read morealso has considerable experience as a consultant and trainer for a variety of organizations. He is Editor of the Journal of Marketing Theory and Practice and from 2002-05 was Editor of the Journal of Personal Selling & Sales Management. Prof. Marshall serves on the editorial review boards of the Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Business Research, among others. He is co-author of several textbooks that are widely used around the world: Marketing Management 1st ed. (McGraw-Hill, 2010), Essentials of Marketing Management 1st ed. (McGraw-Hill, 2012), Sales Force Management 11th ed. (Routledge, 2013), Contemporary Selling 4th ed. (Routledge, 2013), and Marketing: Real People, Real Choices 7th ed. (Prentice Hall, 2012). He has published nearly 50 refereed journal articles, with topics centered on sales force selection, performance, and evaluation; decision making by marketing managers; and intraorganizational relationships. Prof. Marshall is Past President of the American Marketing Association Academic Division and also was a founder and served for five years on its Strategic Planning Group. He is a Distinguished Fellow and Immediate Past President of the Academy of Marketing Science, and also is a Fellow and Past President of the Society for Marketing Advances.