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Navigable Slide Index

1. Introduction
2. Outline
3. Why study touch? (1)
4. Why study touch? (2)
5. Why study touch? (3)
6. Why study touch? (4)
7. Background on touch (1)
8. Background on touch (2)
9. Taxonomy of touch
10. Motivation to touch
11. Impulse purchase (1)
12. Impulse purchase (2)
13. NFT, noticing sign and impulse purchase
14. Hedonic touch (1)
15. Hedonic touch (2)
16. Key findings
17. Fit and sensory feedback
18. Children’s museum example
19. Madison symphony example
20. Ownership
21. Touch and ownership
22. Compensation mechanism
23. Touch imagery and ownership
24. Interpersonal touch background
25. Comfort with interpersonal touch
26. Other projects
27. Concluding remarks
28. References (1)
29. References (2)
30. References (3)
31. References (4)

Topics Covered

• Haptics
• Sensory
• Touch
• Consumer behavior
• Perceived ownership
• Psychological ownership
• Products that encourage touch
• Individual differences in touch
• Product category differences in touch
• Situational differences and touch
• Online shopping
• Motivation to touch

Links

Series:

• Why We Buy: Understanding Consumer Behavior

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on August 26, 2013