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1. Introduction
2. Talk outline
3. Multinational (MN) strategy
4. Key considerations for MN strategies
5. Value Creation - asset building goals
6. Value delivery - asset leveraging goals
7. Value capture - asset management goals
8. Contextual boundaries and limits on strategies
9. MN strategy process
10. MN expansion process
11. Localization vs. globalization
12. Globalization drivers
13. Pressures for local adaptation
14. Resources and capabilities of global firms
15. Environmental and industry analysis for MN firms
16. Factors in the macro-environment
17. Cross-border distance
18. Industry analysis in the MN context (1)
19. Dimensions of the MN industry
20. Industry analysis in the MN context (2)
21. Resources, capabilities and MN strategy
22. Resource requirements for MN strategies
23. Capability strategies and MN strategies
24. Capability leverage strategies for MN firms
25. Capability building strategies for MN firms
26. Creating strategies in the MN Firm
27. Generic strategies in the international context
28. Generic dimensions of strategy
29. Executing MN strategies
30. Forces driving international market entry strategies
31. Location issues for executing MN strategies
32. MN corporate polices and norms
33. Corporate resource appraisal
34. Ways and means of entering the MN marketplace
35. Market means or direct investment?
36. Acquisition or organic 'Greenfield' startup?
37. When is a joint venture or alliance even better?
38. Indicators of alternative market entry strategies
39. References and acknowledgements
40. Thank you

Topics Covered

• Multinational strategy
• Value proposition
• Asset management
• Location and context
• Multinational strategy processes
• Globalization drivers
• International distance
• Competitive and industry analysis
• Integration & responsiveness
• Resources and capabilities of multinational firms
• Capability strategies
• International generic strategies
• Market entry strategies
• International acquisitions
• International alliances and joint ventures

Links

Series:

• Strategic Management

Categories:

• Global Business Management
• Strategy

Talk Citation

Publication History

• Published on May 30, 2013