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Navigable Slide Index

1. Introduction
2. Outline
3. The creative industries
4. Understanding strategic & managerial challenges
5. Economic, political & cultural reasons
6. Unique managerial challenges and features
7. Some lessons with broader applicability
8. Distinctive features of creative industries
9. Key properties of the creative industries
10. Nobody knows
11. Art for art’s sake
12. Motley crew
13. Infinite variety and A list, B list
14. Time flies
15. Winner takes all
16. Strategies for managers in the creative industries
17. Resource allocation strategies
18. “Limited” release strategy
19. Why firms might want to opt for "limited" release
20. “Wide” or “mainstream” release strategy
21. Why firms might want to opt for "wide" release
22. Product portfolio strategies
23. Blockbuster strategy
24. Risks of blockbuster strategy
25. Rationale for blockbuster strategy (1)
26. Rationale for blockbuster strategy (2)
27. Talent management strategies
28. The upsides of hiring stars
29. The downsides of hiring stars
30. The prevalence of star oriented strategies
31. An illustration - the "Galacticos" effect
32. From heaven to hell
33. Multiple bottom lines
34. Mistake of hiring too many ‘Galacticos’
35. Need to strike a balance
36. Acquiring versus nurturing stars
37. Star acquisition strategy
38. Star development strategy
39. Summary (1)
40. Summary (2)
41. References (1)
42. References (2)

Topics Covered

• Creative industries
• Managing talent
• Strategic management
• Managing product portfolio
• Blockbusters
• Strategies for the creative industries
• Economic properties of creative industries
• Recruiting stars

Links

Series:

• Strategic Management

Categories:

• Strategy

Talk Citation

Publication History

• Published on May 30, 2013