Competitive strategy

Published on May 30, 2013 Reviewed on April 27, 2016   36 min
Hello! My name is Robert Grant. And as part of the series of talks on strategic management, I'm talking about Competitive Strategy.
So let me just briefly outline what I'm gonna be talking about. Let me start off with my objectives for this session: To spend some time outlining what it is that we mean by competitive strategy. And then, to develop a framework for analyzing competitive strategy, which starts off where the industry drills down into the sources of competitive advantage and ends up, in even more detail, looking at the specific activities of firms.
So what I want to achieve in this talk is very straightforward. First of all, I'd like to introduce the main concepts and frameworks used for the analysis of competitive strategy. And then I would like to show how these concepts and frameworks could be applied in order to formulate strategies that will enhance the firm's prospects of achieving superior performance. So let me start by saying a little bit about what I mean by competitive strategy.