Share these talks and lectures with your colleagues
Invite colleagues- View the Talks
-
48 min
1. What is marketing?- Prof. Michael J. Baker
-
36 min
2. 4 traits of successful marketers- Mr. Drew Neisser
-
21 min
-
13 min
4. Promotional marketing- Mr. Roddy Mullin
-
18 min
5. B2B data-driven marketing- Prof. Ruth P. Stevens
-
42 min
6. The marketing environment- Dr. James Blythe
-
22 min
7. Consumer behaviour- Prof. Gillian Hogg
-
59 min
8. Organisational buyer behaviour- Prof. Peter Naudé
-
41 min
9. The marketing mix- Prof. Michael J. Baker
-
47 min
10. Research for marketing- Prof. Michael J. Baker
-
61 min
11. Channels of distribution- Prof. Anne Marie Doherty
-
23 min
12. Market segmentation - a fundamental concept of marketing- Prof. Malcolm McDonald
-
51 min
13. Product strategy and management- Prof. Michael J. Baker
-
60 min
14. New product development- Prof. Keith Goffin
-
41 min
15. Branding and brand management- Prof. T.C. Melewar
- Dr. Sharifah Faridah Syed Alwi
-
39 min
16. Pricing and price policy- Dr. James Blythe
-
54 min
17. Channel management 1- Mr. Julian Dent
-
56 min
18. Channel management 2- Mr. Julian Dent
-
39 min
19. Integrated marketing communications- Prof. Philip J. Kitchen
-
20 min
20. Sales promotion- Mr. Roddy Mullin
-
51 min
21. Sales and sales management- Dr. James Blythe
-
39 min
22. The Evolution of CRM- Mr. Neil Woodcock
- Prof. Merlin Stone
-
45 min
23. Public relations- Dr. James Blythe
-
45 min
24. Profit - the role of world class strategic marketing planning- Prof. Malcolm McDonald
-
21 min
25. Services marketing- Prof. Adrian Palmer
-
59 min
26. International marketing- Prof. Kevin Ibeh
-
31 min
27. An introduction to social marketing- Prof. Andrew McAuley
- Dr. Sharyn Rundle-Thiele
-
15 min
28. Relationship marketing- Dr. John Egan
-
40 min
29. The scope and nature of retail marketing- Prof. Steve Burt
-
17 min
30. Stakeholders- Dr. John Egan
- Archived Lectures *These may not cover the latest advances in the field
-
38 min
31. Mass communications- Prof. Douglas West
-
47 min
32. Marketing and the internet- Dr. Jim Hamill
-
51 min
33. Marketing for nonprofit organisations- Prof. Walter Wymer
-
36 min
34. Marketing for SMEs- Prof. Audrey Gilmore
Printable Handouts
Navigable Slide Index
- Introduction
- About Prof. Andrew McAuley
- About Prof. Sharyn Rundle-Thiele
- Agenda
- Setting the scene
- Marketing is effective
- Commercial marketing
- Effectiveness of marketing
- Time to get social
- Defining social marketing (1)
- Defining social marketing (2)
- Defining social marketing (3)
- Social marketing (1)
- Social marketing (2)
- Let's look at some examples
- The global obesity epidemic
- Obesity is a complex problem
- Some of the facts (1)
- Some of the facts (2)
- Health promotion
- Effectiveness of health education
- So where are the other 92%?
- EPODE: childhood obesity
- Now extending globally (OPAL)
- Snack right!
- Reducing alcohol-impaired driving crashes
- Creating social change (1)
- Creating social change (2)
- Individual level change
- Community level change
- Principles for social change success
- Healthy alternatives
- So are you a social marketer?
- If you answered 'yes' to all
- And finally the key issues
- References (1)
- References (2)
- Further reading
- Websites
Topics Covered
- The effectiveness of marketing
- Commercial origins
- Defining social marketing
- social marketing in practice
- Examples from obesity
- Children's snacking habits
- Alcohol and car crashes
- creating social change
- Individual level change
- Community level change
- Principles for social change
Links
Series:
Categories:
Bite-size Case Studies:
Talk Citation
McAuley, A. and Rundle-Thiele, S. (2012, December 30). An introduction to social marketing [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved April 19, 2025, from https://doi.org/10.69645/DEEZ8061.Export Citation (RIS)
Publication History
- Published on December 30, 2012
An introduction to social marketing
Published on December 30, 2012
31 min
