• Generational Divides
• 33 min
  1. Marketing to baby boomer women

  • Ms. Mary Brown
• 45 min
  2. Generation Y

  • Prof. Kit Yarrow
• Roleplay
• 41 min
  3. Singular sensations: marketing to single women

  • Prof. Bella DePaulo
• 38 min
  4. The beyond mum

  • Mr. Kevin Burke
• Digital influence
• 48 min
  5. Marketing to women using social media

  • Ms. Holly Buchanan
• The future of women
• 24 min
  6. Building communities for insight and advocacy

  • Ms. Aliza Freud
• 44 min
  7. The global power of the purse - how women are leading the way in the 21st century economy

  • Ms. Fara Warner
• 22 min
  8. Avoiding the gender trap

  • Ms. Andrea Learned

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Women and the internet
3. Agenda
4. Do I really need to use social media?
5. You bet your patootie!!
6. Why social media?
7. Google search - Callaway women's golf clubs
8. Example: Callaway women's golf clubs (1)
9. Example: Callaway women's golf clubs (2)
10. Social networks are the new search
11. Women talk about products on social media sites
12. Women are the majority users of social media
13. GenX and Boomers use social media the most
14. Why is social media so great for women?
15. Traditional advertising
16. Why social media works for women
17. Woman's buying process
18. How women buy
19. Speech activity in the brain
20. Women want more information than men
21. Buying a condo
22. Women respond to real images (1)
23. Women respond to real images (2)
24. Messaging talking about what she cares about
25. Women value opinions of those who are like them
26. Seeking opinions
27. Sharing their opinions
28. Help your customers spread the word
29. Tempur-Pedic TV commercial
30. Women expect you to be there
31. Respond, tell her you hear her
32. Women want you to be there
33. Social media strategy
34. Use social media for
35. To be successful you must
36. Example: Kellogg Cares on Facebook
37. Have a strategy
38. What is your voice?
39. Overall brand
40. Brand character
41. Real person or people
42. Former Crocs' guy
43. Video
44. Mabel's Labels vs...
45. Social media key part of strategy
46. Importance of video - SEO
47. Using video to get your side of the story out
48. Blogs
49. The fastest way to increase your Google ranking
50. Keyword rich - SEO
51. Boston terrier blog
52. Are Boston terriers good with kids?
53. Answer your customers questions
54. Drive action - the Boston terrier store
55. Blogger outreach
56. 3 rules for reaching out to bloggers
57. Know who you're talking to
58. Instead of asking her to come to you, go to her
59. Bossy's excellent road trip
60. Comments from Bossy's readers
61. Mayflower and Design Mom
62. Women's longer checklists
63. Design Mom and Mayflower interact (1)
64. Design Mom and Mayflower interact (2)
65. Mayflower's reaction
66. Results for Mayflower?
67. Twitter
68. Mabel's Labels
69. Twitter - idea generator
70. Facebook
71. Middle Sister Wines
72. Rebel red on Facebook - interactive
73. Rebel red - drive action
74. Results for Middle Sister Wines?
75. Summary
76. Thank you

Topics Covered

• Why you need to use social media to market to women
• A woman's buying process and how it's different from a man's buying process
• What marketing elements are effective with women
• Social media strategy
• What is your brand's voice
• Online video
• Blogs
• Blogger outreach
• Twitter
• Facebook

Links

Series:

• Marketing to Women

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on March 26, 2012