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Printable Handouts
Navigable Slide Index
- Introduction
- Relationship marketing
- Developments in marketing
- Industrial (B2B) marketing vs. services marketing
- Relationship marketing: definition
- Relationship marketing: conceptual transitions
- TM vs. RM
- Drivers to strategic decision making
- The 2 pillars of relationship economics
- Relationship economics: loyalty
- Relationship economics: switching costs/barriers
- Customer loyalty: an integrated model
- Size vs. share of wallet
- Core firm and its relationships
- Evolution of relationships
- Relationship stages
- New relationships
- Transactional vs. relationship marketing
- Marketing evolution
- 10 fundamental premises of service-d logic
- Marketing evolution: conceptual transition
- Thank you
This material is restricted to subscribers.
Topics Covered
- Stakeholder research
- Ethics
- Stakeholder theory
- Stakeholder classifications
- Classification examples
- Stakeholder analysis
- Stakeholder audit
- Stakeholder mapping
Talk Citation
Egan, J. (2012, January 1). Relationship marketing [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 5, 2024, from https://doi.org/10.69645/CIHP3064.Export Citation (RIS)