• View the Talks
• 48 min
  1. What is marketing?

  • Prof. Michael J. Baker
• 36 min
  2. 4 traits of successful marketers

  • Mr. Drew Neisser
• 21 min
  3. Shoppernomics: understanding the structure for marketing communications

  • Mr. Roddy Mullin
• 13 min
  4. Promotional marketing

  • Mr. Roddy Mullin
• 18 min
  5. B2B data-driven marketing

  • Prof. Ruth P. Stevens
• 42 min
  6. The marketing environment

  • Dr. James Blythe
• 22 min
  7. Consumer behaviour

  • Prof. Gillian Hogg
• 59 min
  8. Organisational buyer behaviour

  • Prof. Peter Naudé
• 41 min
  9. The marketing mix

  • Prof. Michael J. Baker
• 47 min
  10. Research for marketing

  • Prof. Michael J. Baker
• 61 min
  11. Channels of distribution

  • Prof. Anne Marie Doherty
• 23 min
  12. Market segmentation - a fundamental concept of marketing

  • Prof. Malcolm McDonald
• 51 min
  13. Product strategy and management

  • Prof. Michael J. Baker
• 60 min
  14. New product development

  • Prof. Keith Goffin
• 41 min
  15. Branding and brand management

  • Prof. T.C. Melewar
  • Dr. Sharifah Faridah Syed Alwi
• 39 min
  16. Pricing and price policy

  • Dr. James Blythe
• 54 min
  17. Channel management 1

  • Mr. Julian Dent
• 56 min
  18. Channel management 2

  • Mr. Julian Dent
• 39 min
  19. Integrated marketing communications

  • Prof. Philip J. Kitchen
• 20 min
  20. Sales promotion

  • Mr. Roddy Mullin
• 51 min
  21. Sales and sales management

  • Dr. James Blythe
• 39 min
  22. The Evolution of CRM

  • Mr. Neil Woodcock
  • Prof. Merlin Stone
• 45 min
  23. Public relations

  • Dr. James Blythe
• 45 min
  24. Profit - the role of world class strategic marketing planning

  • Prof. Malcolm McDonald
• 21 min
  25. Services marketing

  • Prof. Adrian Palmer
• 59 min
  26. International marketing

  • Prof. Kevin Ibeh
• 31 min
  27. An introduction to social marketing

  • Prof. Andrew McAuley
  • Dr. Sharyn Rundle-Thiele
• 15 min
  28. Relationship marketing

  • Dr. John Egan
• 40 min
  29. The scope and nature of retail marketing

  • Prof. Steve Burt
• 17 min
  30. Stakeholders

  • Dr. John Egan
• Archived Lectures *These may not cover the latest advances in the field
• 38 min
  31. Mass communications

  • Prof. Douglas West
• 47 min
  32. Marketing and the internet

  • Dr. Jim Hamill
• 51 min
  33. Marketing for nonprofit organisations

  • Prof. Walter Wymer
• 36 min
  34. Marketing for SMEs

  • Prof. Audrey Gilmore

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Introducing your professor
3. Where is your professor located? (1)
4. Where is your professor located? (2)
5. Organisation of talk
6. Part 1: Nonprofit marketing
7. Nonprofit sector
8. Dimensions of nonprofit marketing (1)
9. Dimensions of nonprofit marketing (2)
10. Nonprofit brands
11. Positioning
12. Communication
13. Resource attraction
14. Importance of nonprofit sector
15. Division of services
16. Types of nonprofit organisations
17. Categorisation of NPOs
18. Challenges faced by nonprofit sector (1)
19. Challenges faced by nonprofit sector (2)
20. Challenges faced by nonprofit sector (3)
21. Adoption of marketing approach
22. Part 2: Marketing planning for NPOs
23. What is a marketing plan?
24. How a marketing plan fits into general planning
25. Strategic objective and marketing goals
26. What does marketing do?
27. Fundraising areas
28. Marketing and organisational planning
29. Marketing plan C (1)
30. Marketing plan C (2)
31. Marketing plan C (3)
32. Marketing plan C activities
33. Marketing plan C timeline
34. Assign individuals responsibilities
35. Develop contact lists: Bob
36. Place weekly newspaper ads (6 ads total)
37. Develop budget for each marketing plan
38. Marketing program budget
39. In practice
40. Examples of marketing activities
41. Conclusion

Topics Covered

• Dimensions of nonprofit marketing
• Importance of the nonprofit sector
• Nonprofit brands
• Nonprofit positioning & communication
• Resource attraction
• Division of services
• Categorisation & types of nonprofit organisations
• Challenges faced by the nonprofit sector
• Adoption of marketing approach
• Marketing planning for nonprofit organisations
• Strategic objective and marketing goals
• Guidelines for creating a marketing plan
• Marketing program budget
• Fundraising areas
• Examples of marketing activities

Links

Series:

• Principles of Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 1, 2012
• Archived on April 26, 2022