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Printable Handouts
Navigable Slide Index
- Introduction
- Introducing your professor
- Where is your professor located? (1)
- Where is your professor located? (2)
- Organisation of talk
- Part 1: Nonprofit marketing
- Nonprofit sector
- Dimensions of nonprofit marketing (1)
- Dimensions of nonprofit marketing (2)
- Nonprofit brands
- Positioning
- Communication
- Resource attraction
- Importance of nonprofit sector
- Division of services
- Types of nonprofit organisations
- Categorisation of NPOs
- Challenges faced by nonprofit sector (1)
- Challenges faced by nonprofit sector (2)
- Challenges faced by nonprofit sector (3)
- Adoption of marketing approach
- Part 2: Marketing planning for NPOs
- What is a marketing plan?
- How a marketing plan fits into general planning
- Strategic objective and marketing goals
- What does marketing do?
- Fundraising areas
- Marketing and organisational planning
- Marketing plan C (1)
- Marketing plan C (2)
- Marketing plan C (3)
- Marketing plan C activities
- Marketing plan C timeline
- Assign individuals responsibilities
- Develop contact lists: Bob
- Place weekly newspaper ads (6 ads total)
- Develop budget for each marketing plan
- Marketing program budget
- In practice
- Examples of marketing activities
- Conclusion
This material is restricted to subscribers.
Topics Covered
- Dimensions of nonprofit marketing
- Importance of the nonprofit sector
- Nonprofit brands
- Nonprofit positioning & communication
- Resource attraction
- Division of services
- Categorisation & types of nonprofit organisations
- Challenges faced by the nonprofit sector
- Adoption of marketing approach
- Marketing planning for nonprofit organisations
- Strategic objective and marketing goals
- Guidelines for creating a marketing plan
- Marketing program budget
- Fundraising areas
- Examples of marketing activities
Talk Citation
Wymer, W. (2012, January 1). Marketing for nonprofit organisations [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 7, 2024, from https://doi.org/10.69645/SVIM5843.Export Citation (RIS)