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Printable Handouts
Navigable Slide Index
- Introduction
- Agenda
- Small to medium sized enterprises (SMEs)
- Background
- Definitions of SMEs
- SME marketing characteristics
- Different from large businesses
- SME limitations
- Limited impact
- SME owner-managers and entrepreneurs
- Owner-managers and entrepreneurs
- Owner-managers and entrepreneurs roles
- Definition of entrepreneur
- Entrepreneurial behaviour
- Entrepreneurs
- Definition of owner-managers
- Owner-managers
- Understanding marketing for SMEs
- Marketing for SMEs
- Adapting standard textbook frameworks (1)
- Adapting standard textbook frameworks (2)
- SMEs product
- Product focus
- Successful SMEs product focus
- SMEs pricing
- Pricing
- Cash flow
- SMEs delivery / distribution
- SMEs selling / promotion
- SMEs customer service
- SMEs use of e-technology
- E-marketing activities
- E-marketing challenges for SMEs
- Summary: marketing activities for SMEs
- Marketing by networking
- Networking
- SME marketing by networking
- Owner-managers influence
- Purpose of networking
- Marketing by networking
- Influences on SME networking
- Developing marketing competence
- Managerial competence (1)
- Managerial competence (2)
- Developing experiential learning
- Competency development (1)
- Competency development (2)
- Using innovative marketing where possible
- Innovative marketing
- General misconceptions about innovation
- Innovation in SMEs
- Innovative marketing (1)
- Innovative marketing (2)
- Summary: marketing for SMEs
- SMEs compete by offering
- Successful SMEs
- Further reading
- Thank you for listening
This material is restricted to subscribers.
Topics Covered
- Definition of SMEs, SME owner/managers, entrepreneurs
- Marketing for SMEs
- Adapting standard marketing frameworks for SMEs
- Successful SME product focus
- SME pricing issues
- Cash flow
- SME delivery & distribution
- SME selling & promotion
- SME customer service
- SMEs use of e-technology
- E-marketing activities & challenges
- Using networks
- Marketing by networking
- Influences on networking
- Marketing management competencies for SMEs
- Experiential learning and competency development
- Innovative marketing in SMEs
Talk Citation
Gilmore, A. (2012, January 1). Marketing for SMEs [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 4, 2024, from https://doi.org/10.69645/YSGL8554.Export Citation (RIS)