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48 min
1. What is marketing?- Prof. Michael J. Baker
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36 min
2. 4 traits of successful marketers- Mr. Drew Neisser
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21 min
-
13 min
4. Promotional marketing- Mr. Roddy Mullin
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18 min
5. B2B data-driven marketing- Prof. Ruth P. Stevens
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42 min
6. The marketing environment- Dr. James Blythe
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22 min
7. Consumer behaviour- Prof. Gillian Hogg
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59 min
8. Organisational buyer behaviour- Prof. Peter Naudé
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41 min
9. The marketing mix- Prof. Michael J. Baker
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47 min
10. Research for marketing- Prof. Michael J. Baker
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61 min
11. Channels of distribution- Prof. Anne Marie Doherty
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23 min
12. Market segmentation - a fundamental concept of marketing- Prof. Malcolm McDonald
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51 min
13. Product strategy and management- Prof. Michael J. Baker
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60 min
14. New product development- Prof. Keith Goffin
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41 min
15. Branding and brand management- Prof. T.C. Melewar
- Dr. Sharifah Faridah Syed Alwi
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39 min
16. Pricing and price policy- Dr. James Blythe
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54 min
17. Channel management 1- Mr. Julian Dent
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56 min
18. Channel management 2- Mr. Julian Dent
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39 min
19. Integrated marketing communications- Prof. Philip J. Kitchen
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20 min
20. Sales promotion- Mr. Roddy Mullin
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51 min
21. Sales and sales management- Dr. James Blythe
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39 min
22. The Evolution of CRM- Mr. Neil Woodcock
- Prof. Merlin Stone
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45 min
23. Public relations- Dr. James Blythe
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45 min
24. Profit - the role of world class strategic marketing planning- Prof. Malcolm McDonald
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21 min
25. Services marketing- Prof. Adrian Palmer
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59 min
26. International marketing- Prof. Kevin Ibeh
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31 min
27. An introduction to social marketing- Prof. Andrew McAuley
- Dr. Sharyn Rundle-Thiele
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15 min
28. Relationship marketing- Dr. John Egan
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40 min
29. The scope and nature of retail marketing- Prof. Steve Burt
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17 min
30. Stakeholders- Dr. John Egan
- Archived Lectures *These may not cover the latest advances in the field
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38 min
31. Mass communications- Prof. Douglas West
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47 min
32. Marketing and the internet- Dr. Jim Hamill
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51 min
33. Marketing for nonprofit organisations- Prof. Walter Wymer
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36 min
34. Marketing for SMEs- Prof. Audrey Gilmore
Printable Handouts
Navigable Slide Index
- Introduction
- Talk outline
- PR defined
- What PR officers do
- Tools of PR
- Examples of good PR
- The hierarchy of organisational needs
- PR and staff
- Internal PR objectives
- Tools of internal PR
- PR and the press - press releases
- Elements of a good press release
- Organising a press conference
- PR and shareholders
- PR and government
- PR and external pressure groups
- PR and electronic media
- Encouraging word of mouth
- Product placement
- Sponsorship
- Handling criticism- defensive PR
- Influencing opinion- proactive PR
- Crisis management
- Corporate image advertising
- Objectives of corporate advertising
- Features of corporate advertising
- PR in a global context
- What PR will do
- What PR will not do
- Summary
Topics Covered
- Role of PR officers
- Tools of PR
- Examples of good PR
- PR and staff
- Internal PR
- Tools of PR
- PR and the media
- Writing a press release
- Organising a press conference
- PR and shareholders
- PR and Government
- PR and external pressure groups
- PR and electronic media
- Word of mouth
- Product placement
- Sponsorship
- Handling criticism: defensive PR
- Influencing opinion: proactive PR
- Crisis management
- Corporate image advertising
- PR in a global context
- What PR will and will not do
Talk Citation
Blythe, J. (2012, January 1). Public relations [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved April 26, 2024, from https://hstalks.com/bm/2196/.Export Citation (RIS)
