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Printable Handouts
Navigable Slide Index
- Introduction
- Talk outline
- PR defined
- What PR officers do
- Tools of PR
- Examples of good PR
- The hierarchy of organisational needs
- PR and staff
- Internal PR objectives
- Tools of internal PR
- PR and the press - press releases
- Elements of a good press release
- Organising a press conference
- PR and shareholders
- PR and government
- PR and external pressure groups
- PR and electronic media
- Encouraging word of mouth
- Product placement
- Sponsorship
- Handling criticism- defensive PR
- Influencing opinion- proactive PR
- Crisis management
- Corporate image advertising
- Objectives of corporate advertising
- Features of corporate advertising
- PR in a global context
- What PR will do
- What PR will not do
- Summary
This material is restricted to subscribers.
Topics Covered
- Role of PR officers
- Tools of PR
- Examples of good PR
- PR and staff
- Internal PR
- Tools of PR
- PR and the media
- Writing a press release
- Organising a press conference
- PR and shareholders
- PR and Government
- PR and external pressure groups
- PR and electronic media
- Word of mouth
- Product placement
- Sponsorship
- Handling criticism: defensive PR
- Influencing opinion: proactive PR
- Crisis management
- Corporate image advertising
- PR in a global context
- What PR will and will not do
Talk Citation
Blythe, J. (2012, January 1). Public relations [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 15, 2024, from https://doi.org/10.69645/TUAH6665.Export Citation (RIS)