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Printable Handouts
Navigable Slide Index
- Introduction
- Talk aims
- Why NPD is crucial
- New products are crucial for growth but
- Why products fail
- Case study: Caterpillar
- Case study: citizenM
- Key issues in NPD (1)
- The development funnel
- Key issues in NPD (2)
- Customers' hidden needs (aka empathic design)
- What customers can't tell us: hidden needs
- Stage-gate or phase review process
- Cross-functional teams
- Cross-functional teams: Agilent Technologies
- Key tools and techniques (1)
- Key tools and techniques (2)
- Kano model: features and satisfaction
- Post-project reviews
- Recommendations for PPRs
- Productivity of the NPD process
- Summary
- References
- Acknowledgements
This material is restricted to subscribers.
Topics Covered
- Why new product development (NPD) is crucial
- Examples for new products
- Why products fail
- Examples: Caterpillar and citizen M
- Key issues with managing new product development
- The Pentathlon Framework
- Customers' hidden needs
- Stage-gate or phase review process
- Cross-functional teams
- Key tools and techniques for managing new product development
- Kano model: features and satisfaction
- Post-project reviews
- Productivity of the NPD process
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Talk Citation
Goffin, K. (2012, April 16). New product development [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 14, 2024, from https://doi.org/10.69645/SEJD8446.Export Citation (RIS)