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About Business Basics
Business Basics are AI-generated explanations prepared with access to the complete collection, human-reviewed prior to publication. Short and simple, covering business fundamentals.
Topics Covered
- Elasticity of Supply
- Measuring Price Elasticity
- Types of Supply Elasticity
- Determinants of Supply Elasticity
- Applications in Business and Policy
Talk Citation
(2026, June 30). Elasticity of supply [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved July 1, 2026, from https://doi.org/10.69645/UMVS2751.Export Citation (RIS)
Publication History
- Published on June 30, 2026
A selection of talks on Finance, Accounting & Economics
Transcript
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0:00
Elasticity of supply is a
vital concept in economics.
Measuring how responsive
the quantity supplied
of a good is to a
change in its price.
When a product's price rises,
suppliers often wish to
produce or sell more.
If the price falls,
they may supply less.
This degree of responsiveness is
what elasticity of
supply quantifies.
For businesses,
policymakers, and planners,
understanding
elasticity of supply is
important because it affects
how markets adjust
to demand shifts,
tax policies, or new
technologies and explains
why some markets adapt
quickly while others
remain inflexible.
To measure elasticity of supply,
we use the price
elasticity of supply,
PES formula, the percentage
change in quantity supplied,
divided by the percentage
change in price.
For instance, if a
price increase in wheat
causes a large rise in
output, supply is elastic.
If output changes
little, it's inelastic.
Perfectly elastic supply means
instant adjustment to price,
while perfectly inelastic means
quantity supplied never changes.
Most goods fall between
these extremes.
So PES varies along
the supply curve
and helps predict market
outcomes when prices shift.
Several factors influence
the elasticity of supply.
A key determinant is
production flexibility,
whether a firm can easily
ramp up output or faces
constraints like limited
machinery or specialized labor.
The time period also matters.
Supply is more elastic in
the long run when
firms can invest in