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Printable Handouts
Navigable Slide Index
- Introduction
- Agenda
- Marketing is an enigma
- New or old
- Philosophy of function
- Trapping or substance
- Relevant or irrelevant
- A brief history (1)
- A brief history (2)
- Marketing orientations
- Levitt and marketing myopia
- Some definitions
- The professional bodies
- Three approaches to marketing
- The marketing mix (1)
- The marketing mix (2)
- Style versus Substance
- Understanding buyer behaviour
- Making contact
- A perceptual map
- Management
- Management or relationship?
- Marketing is every-bodies business
- Quo vadis?
This material is restricted to subscribers.
Topics Covered
- The origins and history of marketing
- The role of marketing
- Marketing and business strategy
- The marketing mix
- The future of marketing
Talk Citation
Baker, M.J. (2012, January 1). What is marketing? [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 12, 2024, from https://doi.org/10.69645/YOLJ6785.Export Citation (RIS)