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1. Innovation in family business
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2. Entrepreneurship: an activity and a way of life
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3. Entrepreneurial opportunities
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4. Cognitive foundations of entrepreneurship: creativity and opportunity recognition
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5. What entrepreneurs need to know before they start
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6. Creating and deploying the entrepreneurial team
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7. Financial resources for the new venture
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8. Accounting for entrepreneurs: key principles and essential practices
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9. Financial resources: how to manage them
- Dr. Michael Kraten
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10. Writing a business plan for a new venture
- Prof. Evan Douglas
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11. Legal issues relating to new ventures: protecting your intellectual assets
- Prof. Andrew Sherman
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12. Strategy: planning for competitive edge 1
- Dr. Gary May
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13. Strategy: planning for competitive edge 2
- Dr. Gary May
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14. Growing entrepreneurial businesses
- Prof. Edward D. Hess
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15. Exit strategies for entrepreneurs
- Dr. Basil Peters
Printable Handouts
Navigable Slide Index
- Introduction
- My strategic journey
- What Is strategy?
- Benefits of strategic planning
- The strategic process
- Establishing your vision
- Example Vision
- Clarifying your mission
- Example mission statement
- Focus your mission
- Articulating core values
- Non-profit mentoring organization
- Vision-mission-value responsibility
- The external strategic process
- Why external analysis?
- Dimensions of external analysis (1)
- Key question: general environment
- General environment factors
- Demographic trends
- Sociocultural trends
- Technology trends
- Global trends
- Economic trends
- Political / Legal trends
- Tracking environmental trends
- Dimensions of external analysis (2)
- Porter's five-forces analysis
- The threat of new entrants
- Bargaining power of suppliers
- Bargaining power of buyers
- Threat of substitute products
- Rivalry among existing firms
- Five-forces analysis
- Dimensions of external analysis (3)
- Competitor analysis
- The internal strategic process
- Why internal analysis?
- Resource analysis
- Competitive advantage
- Analysis of strengths and weaknesses
- Example value chain analysis
- Sales & marketing internal analysis
- Weakness to strength
- Internal analysis summary
- The strategic process: end of part 1
Topics Covered
- The internal and external strategic processes
- Benefits of strategic planning
- Establishing your vision
- Clarifying your mission
- Articulating core values
- Non-profit mentoring organization
- Vision-mission-value responsibility
- General environment factors
- Various trends
- Porter's five-forces analysis
- The threat of new entrants and substitute products- Bargaining power of suppliers & buyers
- Rivalry among existing firms
- Competitor analysis
- Resource analysis
- Competitive advantage
- Analysis of strengths and weaknesses
- Value chain analysis
Talk Citation
May, G. (2011, November 24). Strategy: planning for competitive edge 1 [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved February 5, 2025, from https://doi.org/10.69645/JKYZ7677.Export Citation (RIS)
Publication History
Strategy: planning for competitive edge 1
Published on November 24, 2011
32 min