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About Business Basics
Business Basics are AI-generated explanations prepared with access to the complete collection, human-reviewed prior to publication. Short and simple, covering business fundamentals.
Topics Covered
- Demand definition
- Demand curve & consumer behavior
- Non-price demand factors
- Demand curve movement vs. shift
- Price elasticity & determinants
Talk Citation
(2026, April 30). Demand [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved May 25, 2026, from https://doi.org/10.69645/EXJL2606.Export Citation (RIS)
Publication History
- Published on April 30, 2026
A selection of talks on Finance, Accounting & Economics
Transcript
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0:00
Let's begin by considering what
demand means in economics.
Demand is the quantity of a good
or service that consumers are
both willing and able to buy at
various prices over
a specific period.
It is more than just
wishing for a product.
It involves real intent and
financial ability to purchase.
The demand curve,
which typically slopes
downward illustrates that
as an item's price falls,
consumers are more willing
and able to buy
greater quantities.
Demand reflects how
individuals and
groups navigate needs amid
scarcity and opportunity cost.
Although price is
the main factor
influencing quantity demanded,
several non price factors
also shape demand.
Changes in consumer tastes,
often driven by trends or
technology can shift
demand curves.
The prices of substitute
goods like coffee and tea,
as well as complimentary
items such as
cars and petrol affect choices.
Income is another key factor.
Higher incomes usually
increase demand,
but for inferior goods,
they can lower demand.
Expectations about
future prices and
demographic shifts can also move
the entire demand
curve right or left.
It's important to distinguish
between a movement along
a demand curve and a shift
of the demand curve itself.
When the price of
a good changes,
holding other factors constant,
there is a movement
along the curve,
expansion if the price falls,
contraction if it rises.
However, when other
factors like incomes,
preferences or prices of
related goods change,