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Navigable Slide Index

1. Introduction
2. Outline of presentation
3. The emergence of CRM (1)
4. The emergence of CRM (2)
5. The four Ps of CRM
6. The importance of CRM (1)
7. The importance of CRM (2)
8. Return on investment (ROI) on CRM
9. Problems experienced with ROI
10. Barriers to CRM
11. The major challenges to CRM

Topics Covered

• Emergence of Customer Relationship Management (CRM)
• The four Ps of CRM
• The importance of CRM
• Return on investment (ROI) on CRM
• Problems experience with ROI
• Barriers to CRM
• The major challenges to CRM

Links

Series:

• The Role of Salespeople

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on November 30, 2010