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1. What is DAM - the discipline and practice of Digital Asset Management
- Mr. David H. Lipsey
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2. The business case for DAM
- Ms. Theresa Regli
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3. The role of metadata and XMP in Digital Asset Management 1
- Mr. Seth Earley
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4. The role of metadata and XMP in Digital Asset Management 2
- Mr. Seth Earley
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5. Best practice in DAM implementations
- Mr. Alec Wadey
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6. Rights technologies and online content business models
- Mr. Bill Rosenblatt
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7. Digital Asset Management ROI
- Mr. Mark Davey
Printable Handouts
Navigable Slide Index
- Introduction
- About GiantSteps
- Why rights technologies?
- The major rights technologies
- DRM: controlling access to content
- DRM basic architecture
- Major technology enhancements over the years
- Evolution of DRM business models: first wave
- Evolution of DRM business models second wave
- A few success stories (1)
- A few success stories (2)
- Why DRM is a troubled technology
- Factors against DRM success
- Economic incentives misaligned
- Consumers don't see value in choices of offers
- Users influenced towards infringing behavior
- Technological innovation hampered
- Laws and technological implementation
- DRM for enterprises
- IRM/ERM market
- Content identification
- Techniques for identifying content
- Watermarking
- Evaluating watermarks
- Fingerprinting
- Evaluating fingerprinting technologies
- Watermarking vs. fingerprinting
- Business benefits
- Fingerprinting applications
- Existing fingerprinting applications
- Content identifiers
- Digital content identifiers: a sampler
- Rights languages
- Rights information management
- Rights information for content owners
- How is it done now?
- Rights systems integration
- Rights information and processes
- Approaches to rights information management
- Where should rights information live?
- Future possibilities for rights technologies
- Grow from simplicity
- UGC will lead the way
- Bet on these technologies
- Will classic DRM survive?
- Thank you
Topics Covered
- Why rights technologies?
- DRM: Controlling Access to Content
- DRM is a troubled technology... why?
- Content Identification
- Watermarking
- Fingerprinting
- Content Identifiers
- Rights Expression Languages
- Rights Information Management
- Future possibilities for rights technologies
Talk Citation
Rosenblatt, B. (2010, November 14). Rights technologies and online content business models [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 6, 2024, from https://doi.org/10.69645/KWRO2135.Export Citation (RIS)