• View the Talks
• 32 min
  1. What is DAM - the discipline and practice of Digital Asset Management

  • Mr. David H. Lipsey
• 43 min
  2. The business case for DAM

  • Ms. Theresa Regli
• 45 min
  3. The role of metadata and XMP in Digital Asset Management 1

  • Mr. Seth Earley
• 40 min
  4. The role of metadata and XMP in Digital Asset Management 2

  • Mr. Seth Earley
• 43 min
  5. Best practice in DAM implementations

  • Mr. Alec Wadey
• 59 min
  6. Rights technologies and online content business models

  • Mr. Bill Rosenblatt
• 42 min
  7. Digital Asset Management ROI

  • Mr. Mark Davey

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Agenda
3. The problem
4. Collaboration and streamlined creative workflow
5. 3 dimensions to a business case
6. DAM applied scenarios
7. Types of DAM vendors
8. Typical DAM use cases
9. DAM library or photo archive
10. Example: photo library
11. Basic brand management
12. Multilingual brand management
13. Example: multilingual brand management
14. Marketing collateral production and distribution
15. Ad production
16. Iterative production example
17. Periodicals production and distribution
18. Multiple format publication example
19. Multi channel publishing
20. Catalog publishing
21. Example: product catalog management
22. Rights management
23. E-learning
24. Video review and approval
25. Short form video production
26. Example: short form video production
27. Broadcast video or audio production
28. Making your own case
29. What is a business case?
30. Making your case
31. Typical business drivers
32. Benefits and costs of DAM
33. Document
34. Calculate
35. Best practices
36. Concluding remarks

Topics Covered

• Improved collaboration & streamlined creative workflow
• 3 dimensions to a business case
• DAM applied scenarios
• Types of DAM vendors
• Typical DAM use cases
• DAM library or photo archive
• Basic brand management
• Multilingual brand management
• Marketing collateral production and distribution
• Ad production
• Iterative production
• Periodicals production and distribution
• Multiple format publication
• Multi channel publishing
• Catalog publishing
• Product catalog management
• Rights management
• E-learning
• Video review and approval
• Short form video production
• Broadcast video or audio production
• What is a business case?
• Making your own business case
• Typical business drivers
• Benefits and costs of DAM
• How to document and calculate in DAM
• Best practices in DAM

Links

Series:

• Digital Asset Management

Categories:

• Technology & Operations

Talk Citation

Publication History

• Published on November 14, 2010