• Why bother?
• 49 min
  1. The value of brands to shareholders

  • Mr. David Haigh
• 18 min
  2. Managing reputation in a transparent world

  • Mr. Christopher Satterthwaite
• Creating a brand
• 37 min
  3. Advertising, big ideas and the power of participation

  • Mr. Simon Clemmow
• 37 min
  4. Design builds business

  • Mr. Andy Knowles
• Promoting a brand
• 74 min
  5. Media choice: "Traditional media", "Online Pic' n' mix" & "Sponsorship"

  • Mr. Dan Hagen
  • Mr. Kieron Matthews
  • Mr. Rob Mason
• 29 min
  6. Building brands with effective shopper marketing

  • Mr. Chris Masterson
• Measuring marketing effectiveness
• 33 min
  7. Measuring the effectiveness of marketing expenditure

  • Mr. Tim Ambler
• 30 min
  8. Measuring the impact of promotional activity

  • Mr. Martin Wheeler
• Maintaining momentum
• 43 min
  9. Modern brand management: innovation

  • Mr. Jonathan Banks

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. The basics
3. Talk outline
4. How does your company use metrics?
5. Current Oz marketing practice
6. Criticisms of current Oz marketing practice
7. Oz dashboard design software (1)
8. Oz dashboard design software (2)
9. Building a marketing metrics dashboard (1)
10. Building a marketing metrics dashboard (2)
11. Layout design
12. Building a marketing metrics dashboard (3)
13. Should the system be adopted? (1)
14. Marketing performance
15. Should the system be adopted? (2)
16. Why not just use brand valuation?
17. Brand valuation
18. Silver metrics
19. DCF techniques in performance measurement
20. DCF techniques in planning
21. Bottom line
22. Benefits of well designed market dashboards (1)
23. Benefits of well designed market dashboards (2)
24. Conclusions

Topics Covered

• The use of metrics
• Review of the Australian Marketing Institute webware for dashboard metrics selection and design
• Layout design
• Should the Australian system be adopted elsewhere?
• Marketing performance
• Brand valuation
• Silver metrics
• DCF techniques in performance measurement and planning
• The bottom line
• Benefits from well designed market dashboards

Links

Series:

• Modern Brand Management

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on April 1, 2010