• Why bother?
• 49 min
  1. The value of brands to shareholders

  • Mr. David Haigh
• 18 min
  2. Managing reputation in a transparent world

  • Mr. Christopher Satterthwaite
• Creating a brand
• 37 min
  3. Advertising, big ideas and the power of participation

  • Mr. Simon Clemmow
• 37 min
  4. Design builds business

  • Mr. Andy Knowles
• Promoting a brand
• 74 min
  5. Media choice: "Traditional media", "Online Pic' n' mix" & "Sponsorship"

  • Mr. Dan Hagen
  • Mr. Kieron Matthews
  • Mr. Rob Mason
• 29 min
  6. Building brands with effective shopper marketing

  • Mr. Chris Masterson
• Measuring marketing effectiveness
• 33 min
  7. Measuring the effectiveness of marketing expenditure

  • Mr. Tim Ambler
• 30 min
  8. Measuring the impact of promotional activity

  • Mr. Martin Wheeler
• Maintaining momentum
• 43 min
  9. Modern brand management: innovation

  • Mr. Jonathan Banks

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Reputation
3. Review of 2008 from a reputation perspective
4. Reputation is governed by three things
5. Reputation is dynamic
6. So what can you do?
7. What you say
8. What you do
9. What others say about you
10. Metrics

Topics Covered

• Reputation management has become as important as brand management
• Fragmented and connected media enable the 'social evaluation' that reputation is, to be disseminated and amplified over the internet and all digital media
• Your reputation is a risk as well as an opportunity
• Brand reputation has replaced brand image

Links

Series:

• Modern Brand Management

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on April 1, 2010