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Printable Handouts
Navigable Slide Index
- Introduction
- Agenda
- Importance of marketing and sales interface (1)
- Importance of marketing and sales interface (2)
- The change in marketing and sales relationship
- The marketing and sales relationship
- Issues in the marketing and sales interface
- What types of problems exist? (1)
- What types of problems exist? (2)
- Pressure points between marketing and sales
- How can these pressure points be reduced? (1)
- How can these pressure points be reduced? (2)
- Effects of reduced tension
- Creating superior performance
- Need to change
- Why should marketing and sales integrate? (1)
- Why should marketing and sales integrate? (2)
- What is integration?
- Why is integration important?
- Why integrate?
- Collaboration instead of integration
- Successful collaboration
- What effects collaboration?
- Conflict between groups
- Role of senior management
- Role of senior management - setting goals
- Role of senior management - conclusions
- Communications (1)
- Communications (2)
- The value of knowledge
- Implications of collaboration (1)
- Implications of collaboration (2)
- Guidance for senior managers
- Conclusions
- Thank you
- References
Topics Covered
- Exploring the sales and marketing relationship
- Historically sales and marketing have been seen as a single functional area, but they have developed very different specialist skills, perspectives and cultures
- Problems in the sales and marketing relationship
- How to improve collaboration between sales and marketing
- The importance of the sales and marketing interface in creating superior business performance
Talk Citation
Le Meunier-FitzHugh, K. (2010, March 31). Clarifying the roles of marketing and sales [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 10, 2024, from https://doi.org/10.69645/MTVA9890.Export Citation (RIS)