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Printable Handouts
Navigable Slide Index
- Introduction
- Newspaper brands reach 7 in 10 adults every week
- A combination of print and online forms
- Websites grow the reach of newspaper brands
- Weekly reach of quality newspaper titles
- Weekly reach of mids
- Weekly reach of populars
- Newspapers brands - significant online presence
- Level of awareness in virtual space
- Print readers' visit to their newspaper's web site
- Online newspaper sites users
- Newspapers online sites attract new audience
- Building on a solid foundation
- Attracting a younger, affluent consumer
- The profile of the online newspaper user
- Online newspaper users are more affluent
- Online newspaper users spend more time online
- Online newspaper sites are trusted by their users
- Online newspaper users are more online savvy
- These users are more likely to be online every day
- Accessing the internet in a variety of locations
- The online environment is a major influencer
- The internet is integral to their lives
- Relevance for both business and personal life
- Professional and financial activities
- Leisure and entertainment online activity
- These users are more likely to be opinionated
- Use internet to influence behaviour, purchasing (1)
- Use internet to influence behaviour, purchasing (2)
- Online newspaper users are spenders
- Purchasing online among online newspaper users
- They are likely to make more purchases
- Secure feeling when using credit cards online
- Online newspaper users are spending more
- These users are more likely to use e-commerce
- High street brands
- Travel sites
- There are variations depending on the category
- The mids - airline tickets, health, beauty products
- The populars - cosmetics, and toys & games
- Advertising effectiveness: creativity and context
- Attitudes to advertising online
- Ads in traditional media can drive visits to websites
- Mass media ads are prompts to visit websites
- Summary
- Thank you
- Appendix
Topics Covered
- How is the online newspaper audience different from the audience for printed newspapers
- Online versions increase newspaper reach overall
- Differences in attitudes and behaviour between online newspaper users and the broader online audience
Talk Citation
Vagg, T. (2010, March 2). The online newspaper user: young, affluent and online savvy? [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 12, 2024, from https://doi.org/10.69645/FCYP5024.Export Citation (RIS)