• Generational Divides
• 33 min
  1. Marketing to baby boomer women

  • Ms. Mary Brown
• 45 min
  2. Generation Y

  • Prof. Kit Yarrow
• Roleplay
• 41 min
  3. Singular sensations: marketing to single women

  • Prof. Bella DePaulo
• 38 min
  4. The beyond mum

  • Mr. Kevin Burke
• Digital influence
• 48 min
  5. Marketing to women using social media

  • Ms. Holly Buchanan
• The future of women
• 24 min
  6. Building communities for insight and advocacy

  • Ms. Aliza Freud
• 44 min
  7. The global power of the purse - how women are leading the way in the 21st century economy

  • Ms. Fara Warner
• 22 min
  8. Avoiding the gender trap

  • Ms. Andrea Learned

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. There is no better time to be a woman than now
3. The fastest way to grow your economy
4. Some history from the United States
5. Womenomics: the new girl order
6. Asia's power women
7. China's power women
8. Three major phenomena in China
9. Opportunities in China
10. India's power women
11. Beyond the middle class
12. Saudi's power women
13. Concluding remarks
14. Thank you

Topics Covered

• The economic impact of women globally
• Perspectives on the women's economic power in countries such as India and China
• How to reach women through marketing and advertising focused on their economic power

Links

Series:

• Marketing to Women

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on December 31, 2009