• Generational Divides
• 33 min
  1. Marketing to baby boomer women

  • Ms. Mary Brown
• 45 min
  2. Generation Y

  • Prof. Kit Yarrow
• Roleplay
• 41 min
  3. Singular sensations: marketing to single women

  • Prof. Bella DePaulo
• 38 min
  4. The beyond mum

  • Mr. Kevin Burke
• Digital influence
• 48 min
  5. Marketing to women using social media

  • Ms. Holly Buchanan
• The future of women
• 24 min
  6. Building communities for insight and advocacy

  • Ms. Aliza Freud
• 44 min
  7. The global power of the purse - how women are leading the way in the 21st century economy

  • Ms. Fara Warner
• 22 min
  8. Avoiding the gender trap

  • Ms. Andrea Learned

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. About Bella DePaulo
3. Preview of this talk
4. Who counts as single?
5. What do you know about singles?
6. Quiz question number 1
7. Quiz question number 2
8. Quiz question number 3
9. Quiz question number 4
10. Answer to quiz question number 1
11. Increase in percentage of single women
12. Answer to quiz question number 2
13. Answer to quiz question number 3
14. Percentage of married-with-children households
15. Increase in 1-person households
16. Answer to quiz question number 4
17. Why so many singles? demographics
18. Social and cultural considerations
19. Child-rearing
20. Sexual behavior
21. Single life in the 21st century
22. Who does what?
23. Who does what? the answer
24. Make their lives easier
25. What do all of the following have in common?
26. Single people are subsidizing the couples
27. Implications for marketing to singles
28. Product-pricing that is singles-friendly
29. Product packaging should be singles-friendly
30. What is the economic status of single women?
31. Why some single women have less money
32. Why some single women have more money
33. What almost all single women have in common
34. Do single women have anything else in common?
35. Shared vulnerabilities of single women
36. Shared strengths of single women
37. Can you identify marketing mistakes?
38. Example of marketing mistake number 1
39. The problem
40. What all of these ads have in common
41. Ads for all of these products have included brides
42. About those ads featuring wedding themes
43. How many single people are pining for a partner?
44. Here's what the Pew survey found
45. Marketing mistake number 1
46. Read Suze Orman's mind
47. The complete sentence
48. A more singles-friendly ending
49. Marketing mistake number 2
50. Example of marketing mistake number 3
51. Marketing mistake number 3
52. Examples illustrating marketing mistake number 4
53. Marketing mistake number 4
54. Examples of marketing mistake number 5
55. Marketing mistake number 5
56. Example of focusing on strengths - MetLife
57. Another positive example from MetLife
58. Examples of marketing mistake number 6
59. Another example of marketing mistake number 3
60. Marketing mistake number 6
61. Singles are not alone
62. Singles provide the social glue
63. Single boomers spend more time with friends
64. Implications for marketers
65. Ads that recognize the importance of friends
66. Thank you
67. References

Topics Covered

• Who counts as single?
• What do you know about the place of singles in society?
• Why so many singles?
• Single life in the 21st century
• The implications for marketers
• Example of product pricing that is singles friendly
• What is the economic status of single women?
• What do single women have in common?
• Marketing mistakes
• Singles provide the social glue
• Implications to marketers

Links

Series:

• Marketing to Women

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on December 31, 2009