• Generational Divides
• 33 min
  1. Marketing to baby boomer women

  • Ms. Mary Brown
• 45 min
  2. Generation Y

  • Prof. Kit Yarrow
• Roleplay
• 41 min
  3. Singular sensations: marketing to single women

  • Prof. Bella DePaulo
• 38 min
  4. The beyond mum

  • Mr. Kevin Burke
• Digital influence
• 48 min
  5. Marketing to women using social media

  • Ms. Holly Buchanan
• The future of women
• 24 min
  6. Building communities for insight and advocacy

  • Ms. Aliza Freud
• 44 min
  7. The global power of the purse - how women are leading the way in the 21st century economy

  • Ms. Fara Warner
• 22 min
  8. Avoiding the gender trap

  • Ms. Andrea Learned

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. US population by generation
3. "Boomerland" economic power
4. Growth of 'older' americans
5. Women control purchase decisions
6. Convergence of mega-demographic trends
7. Traditional perceptions of 45+ woman
8. Boomer woman consumer influence model (1)
9. Generational/age cohort definition
10. Filtering values through cohort influences
11. Nostalgia vs. cohort values
12. Women and the boomer age wave
13. Cohort values example
14. Understanding her lifestage
15. Boomer lifestage mosaic
16. 50's are a period of transitions
17. Female midlife crisis?
18. Understanding affluence
19. Boomer woman consumer influence model (2)
20. Understanding gender influences
21. Examples of gender ads
22. Understanding the mature mind
23. Key boomer women trends and insights
24. Trend 1: she's online...her way
25. Trend 1: example
26. Trend 2: she's not retiring
27. Trend 2: examples
28. Trend 3: leaving a legacy
29. Trend 3: example
30. Trend 4: experience trumps material
31. Trend 4: example
32. Trend 5: she's caregiver to the world
33. Trend 5: example
34. Trend 6: she's aging, yes; but aged, no
35. Trend 6: example
36. Final example: Dove Proage campaign
37. Thank you

Topics Covered

• Why you should care
• Busting the stereotypes
• Boomer woman consumer influence model
• Generational/ age cohort definition
• Filtering values through cohort differences
• The boomer age wave
• Understanding her lifestage
• Understanding affluence
• Understanding gender influences
• Understanding the mature mind
• Key boomer women trends and insights for marketers

Links

Series:

• Marketing to Women

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 7, 2010